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22
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Pepsi Invaders was an advergame developed for Atari 2600 platform. Game was commissioned by Coca-Cola and developed by Atari. It dates back to 1983.
Game is a modification of original Space Invaders, which you surely know of. Because original game had six aliens rows, and word Pepsi only 5 letters, they left one alien row. They also changed limited lives to unlimited, but shortened time form unlimited to a three-minute time limit.
You can check it in this video bellow, I found today on YouTube:
One more interesting thing. They gave 125 copies of this game to sales executives attending 1983 sales convention, so this game is really rare. This year (2010) one of collectors bought a copy on eBay for $2,125.
- Published by Lux in: Advergaming news Articles about advergaming
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2 Responses to “Pepsi Invaders – one of the first advergames”
Genial dispatch and this fill someone in on helped me alot in my college assignement. Say thank you you as your information.
Advergaming has come such a long way since then – it is amazing how the concet has grown and developed over the years.
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