Advergames have several benefits over classic advertising media. They are mostly compared to web advertising, since internet is the most used media for advergames availability and distribution. When talking about internet first thing would consider is wide reach of information. Advergames have high exposure time measuring in several minutes and potentialy hours, and also high interaction with the product, brand or ads in game itself.
Brand awareness
High interaction leads to better retention of the message or product, boosting brand awareness a great deal. Moreover advergames are sometimes designed for use in viral marketing, and that translates in free exposure and promotion.
Selling products
Some advergames promote selling of products. After completing the game you may get discount coupons on the product you buy online or in a store.
Market research
Advergames can also be used as a tool for market research. Companies could get feedback on products otherwise not yet relased, for example car developers could test acceptance of a new car model, and get preferences about car colors.
Education
Companies and organizations are turning to advergames to promote ideas or educate public on specific matters. One could promote green thinking trough a game featuring ecological problems.
One Response to “Benefits of advergames”
Advergaming is also an excellent way to generate leads and to learn about existing and new customers. It also enables the customer to experience the brand in a new way.
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